Marketing Automation Campaign Management Platform

Our client, a US-based expert in marketing analytics, got in touch with our custom software development company as they were looking for an experienced team to take off their software project from scratch and equip it with a set of smart features. When they came to us, they only had the ambitious idea to create a multi-channel marketing automation app based on the Shopify platform.

The key aspect of this Shopify marketing automation software was to provide marketers and business owners with everything needed to set goals and budgets for their commercial campaigns. There are plenty of features such as plug-in acquisition channels, automated marketing operations, getting recommendations on improving customer involvement, and checking the current progress of every advertising campaign.

We started with developing secure registration and authorization forms for the app users to grant them full-fledged access to every feature of the final software solution.

Then we implemented a specific module based on the native APIs of Google Analytics and Google Ads systems to connect users’ Google accounts for further data collection and analysis via these systems.

Dedicated to this project, our team developed a specific module to work with Big Data that helps import statistics from Shopify, such as the number of orders for each particular seller, sales volume, stock balances, and other parameters. The gathering of this data can be configured and performed for every seller who is registered on Shopify and has installed our app in the Shopify account.

Next, we integrated a Python module analyzing all the gathered data about sellers and stores and providing up-to-date information needed to create and launch advertising campaigns in Google Ads. Based on this analytical data, including cost per click, views, and clicks, our automated marketing platform gives its users tips & recommendations on how to set up Google Ads more efficiently.

At the next stage of development, we provided an opportunity for marketers on the clients’ side to set up advertising campaigns based on pre-installed templates and supplement them manually in line with the data collected and analyzed by our Python module. As a result, the platform’s clients can launch full-fledged advertising campaigns using our app and its recommendations.

Based on the work of clients’ marketers, as well as data gathered and processed by our Python module, users get an initial estimate of the advertising campaign budget and approximate results to be expected from this campaign, such as audience reach, several clicks, prospects, sales, size revenue, etc. When launching an advertising campaign, the app users can choose its strategy from the following options: conservative, moderate, and aggressive. Thus, the last one focuses more on brand awareness and first-time visitors; the conservative strategy focuses more on returning customers making regular purchases, and the moderate — distributes the budget evenly among new, potential, and regular customers.

Our experts have developed a specific dashboard that gathers and displays data for each registered user, indicating the amounts already spent on previous advertising and marketing campaigns. On this dashboard, users can also see the progress of each running marketing campaign and check intermediate results, such as how much budget has been spent so far, how many ad impressions, how many buyers were attracted, etc.

As an additional option, we’ve implemented the ability to log into one registered account of several user representatives. These can be the company’s marketers, sales managers, content managers, etc. Such users can also view all the gathered analytics and current advertising campaigns and edit them in line with the granted permissions.